Sage Xu — Principal Experience Designer / Design Management

Turn ambiguity into strategy. Drive growth with design.

Ten years in experience design — NetEase / Fliggy / Taobao Live. From 0→1 products to products used by tens of millions, I start from the user, name the real problem, and turn design into user value and business results.

I believe design is more than polishing experience. It is how business value gets named, felt, and grown.

01SelectedSelected work

01Taobao Live · design lead

Taobao Live channel redesign

Turned a single live feed into a layered content hub, tackling matching, retention and conversion in turn, and left behind a reusable SCT model.

+18%Daily buyers

+8.7%GMV

+3.2%Watch time

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02Taolive City · 0→1

A 3D digital-twin shopping world

Brand halls, everyday games and 3D live rooms. Template halls with light customisation brought 20+ brands on board in three weeks for Double 11.

¥20M+Attributed GMV

200sAvg. session

23%Peak D1 return

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03Fliggy · CEO project

Fliggy Attractions

Seven interviews and three focus groups mapped how travellers really decide, and turned a shelf of SKUs into a journey that inspires and sells in one place.

+43%Ticket conversion

+47%Time on page

+28%Content CTR

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