Live store
We grew Taobao Live’s merchant offering from a single tool into a full business system for streamers, wholesale stalls and brands, covering everything from opening a shop to after-sales. Target: ¥100M+ GMV. I owned the “account is the shop” model and the merchant-side system.
- Role
- Merchant system · model
- Scenes
- Streamer / stall / brand
- Form
- Account = shop
- Aim
- ¥100M+ GMV
¥100M+GMV target
C + BBuilt together
Full loopOpening to after-sales
06OverviewWork
Make opening and listing lighter.
A full shop, with fewer steps to open and list, so small live sellers can start sooner and sell with less effort.
Talent
Sell as yourself
The account is the shop. Go live and sell.
Stall
One price per item
Wholesale needs speed, so listing and operations stay short.
Brand
Own the scene
The shop follows the brand's own rhythm.
- Open
- List
- Manage
- Market
- Ship
- Support
- Reviews
- After-sales