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Universal Beijing

Fliggy's first in-depth partnership with a key account: the park's consumer mini-program on Alipay, 60+ pages in phase 1. As design PM I led a team of three, working internally with BD, product, engineering, Amap and Alipay, and externally with UBR and Universal's US design reviewers.

Role
Design PM · team of 3
Form
Alipay mini-program
Scale
60+ pages, phase 1
Work
Inside and outside
60+Phase-1 pages
3Designers
Style GuideOne consistent system
07OverviewWork

Use standards to keep design execution
effective and high quality.

Several designers worked in parallel. A style guide and component library kept everything consistent from the start, rather than fixing it at the end.

Internally we had to align Fliggy, Amap and Alipay; externally we had to pass Universal's design review. Each side spoke a different language, and the design PM sat in the middle.

Inside

  • Lead a design team of 3
  • Work with BD · business · product · engineering
  • Connect Amap / Alipay

Outside

  • UBR China product / design needs
  • Universal US design review
How we shippedStyle guide and components: define, extend, review.
Key mini-program pagesPark intro, tickets, hotels, play routes.
Components and rulesOne kit keeps several designers' work consistent.